8th December 2025 – Private cloud consulting and managed services organisation Xtravirt has officially been designated Broadcom Pinnacle Partner status, the highest level of tiering in their partner program.
For over 18 years, enterprises within the UK and beyond have been partnering with Xtravirt to leverage its advanced knowledge and experience of VMware solutions, modernising and transforming data centre infrastructure to accelerate business growth and innovation.
Today, Xtravirt is one of the UK’s leading private cloud consulting organisations highly regarded for its VMware expertise and consulting methodologies that align IT strategy to business goals and success. Gavin Jolliffe, CEO of Xtravirt couldn’t be happier to see the business designated a Broadcom Pinnacle Partner, commenting “This is a significant milestone for Xtravirt and a testament to the depth of knowledge and commitment within our team. For our customers, they can be confident they are working with a partner that’s demonstrated time and again its ability to unlock value and deliver better business outcomes with VMware Cloud Foundation.”
Broadcom has redefined private cloud since acquiring VMware, moving fast to bring to its customers a modern cloud platform capable of delivering AI and sovereignty. Since the acquisition, Xtravirt has made significant investment to more than double the size of the business, a clear demonstration of its commitment to its customers, and Broadcom.
Two years on from the acquisition and Jolliffe believes that the outlook has never looked better for enterprises running VMware workloads, “Broadcom promised to simplify the VMware portfolio and make it easier for customers to unlock value from their infrastructure investments, and they have delivered on that promise. Their state-of-the-art platform, VMware Cloud Foundation (VCF) provides a truly unified, full-stack private cloud platform and we have seen first-hand how it is transforming businesses by reducing IT complexity, and delivering operational efficiency, enhanced security and cost predictability.”
Growth of the private cloud market shows no sign of slowing down, with the recently published ‘Private Cloud Outlook 2025’ report revealing that 53% of senior IT decision makers cited building new workloads in private cloud as their top 3-year cloud priority.
Driving this growth is enterprise demand for greater control, security, and cost predictability in an increasingly complex IT landscape. Rising concerns over data sovereignty, compliance, and the unique demands of AI workloads are meaning many businesses are repatriating applications from public cloud to private environments.
VCF sits at the heart of this shift, offering a unified, software-defined platform that delivers consistent operations, built-in security, and seamless scalability across on-premises and hybrid environments. With predictable costs and full data control, VCF enables businesses to modernise infrastructure while meeting regulatory requirements and accelerating innovation. As more organisations are gearing up to make private cloud a strategic priority, Xtravirt is ready to accelerate them on the journey to new value and opportunity.
About Xtravirt
Xtravirt is a private cloud consulting and managed services business with over 18 years’ proven success supporting enterprises with end-to-end lifecycle services across the public, private, and not-for-profit sectors. Xtravirt is committed to enabling organisations to achieve better business outcomes with private cloud, unlocking value and solving challenges at every step of their journey.
Find out more at xtravirt.com or email info@xtravirt.com.
